Now I know interior designers and architects put immense effort into creating beautiful, functional spaces—but when it’s time to photograph the results, many can overlook key planning details. This can result in missed angles, rushed sessions, or visuals that don’t reflect the level of care that went into the work. Let’s change that, and let’s work together for the best results possible for you and your company.

This guide helps all designers and architects (especially those new to professional photography) ask the right questions to me in advance—ensuring the shoot runs smoothly and the images tell the full design story.

The 10 Essential Questions:

1. What Is the Primary Purpose of These Photos?

Are they for:

Your portfolio?
Magazine submission?
Social media or website?
Awards?

Why it matters:
Each platform has different visual needs. A magazine spread may want wide editorial shots, while Instagram might prioritize vignettes and textures. Communicating the end goal helps the photographer tailor the shoot accordingly. It also helps to know your vision and goal from the images!

2. Which Key Features Do I Want to Highlight?

Think design elements like:

Bespoke cabinetry
Custom joinery
Unique textures/materials
Spatial flow or functionality

Pro tip:
Share your design intent with your photographer—what you want viewers to feel or notice.

3. What Time of Day Will Show the Space in Its Best Light?

Ask:

Does the room face east or west?
When does natural light fall best?

Why it matters:
Light direction dramatically changes the mood. Early morning may be soft and serene, while late afternoon can create warmth and shadows. As your photographer I can advise on optimal shoot windows.

4. Is the Space Ready for the Camera?

Walk through the space with fresh eyes:

Are cords hidden?
Are all bulbs matching?
Is there dust or smudging on reflective surfaces?
Is the whole room finished? Full room shots and close ups still require a fully finished space!

Why it matters:
Photos reveal everything. Prepping the space prevents costly retouching or reshoots.

5. Should I Style the Space Differently for Photography?

Often, a room designed for real life needs minor styling tweaks for the camera:

Less clutter
Layered textures
Adjusted furniture angles
Carefully placed props

Consider:
Hiring a stylist or collaborating with me as your photographer on this—especially for larger or high-profile projects. I can offer to bring a stylist with me, so please do ask!

6. Do I Have the Right Props On Hand?

You might need:

Fresh flowers or bread
Coffee table books
Seasonal decor
Towels or throws

Tip:
Bring more than you think you need. Even a well-designed room can fall flat without thoughtful styling in-frame.

7. Do I Need Permission or Clearances?

Client consent to photograph the space
Art, books, or branded product usage rights
Property management approval for exteriors

Why it matters:
Legal clarity protects both you and your photographer—and ensures the images can be used freely in marketing or press. Prior to a shoot it is your responsibility to have this all cleared and in place for the photographer.

8. How Long Will the Shoot Take?

Depending on:

Number of rooms
Styling complexity
Lighting challenges

Example:
A 3-room interior shoot with full styling might take 4–6 hours. Larger shoots may span days.

9. How Will the Final Images Be Delivered & Licensed?

Ask your photographer:

How many final edited images will you receive?
What are the usage rights? Is everything you need the images for covered?
Are web/social/media licenses included?
Do suppliers need separate licences?

Tip:
If you're submitting to publications, make sure licensing covers editorial use—and ask for high-resolution files.

10. What’s the Story I Want These Images to Tell?

This ties everything together. Think about:

Who is your audience?
What feeling should they walk away with?
What sets this project apart?

Why it matters:
The best interior photography isn’t just about documenting a space—it’s about storytelling. And story begins with intention.

10 Questions Every Designer Should Ask Before a Photoshoot